Smarter, Faster Market Insights – Powered by EMARKETER Research and Pureinsights Discovery

This past Monday, March 3, 2025, EMARKETER successfully launched AI Search, giving professionals a faster, smarter way to navigate and contextualize market research.

We’re especially excited about this launch because Pureinsights played a key role in making it happen. EMARKETER turned to us for our expertise in AI-powered search and discovery, and we helped them build AI Search from the ground up using our Pureinsights Discovery platform.

How EMARKETER and Pureinsights Brought AI Search to Life

 EMARKETER had a clear vision: they wanted to make their vast library of proprietary market research instantly searchable and more actionable. But implementing AI-driven search at scale isn’t simple—it requires integrating large language models (LLMs), APIs, and AI-powered search capabilities into a seamless experience.

That’s where we came in. Rather than building everything from scratch, EMARKETER used Pureinsights Discovery, our AI orchestration platform, to power AI Search. Our platform handles all the complexity behind the scenes, making it easy to integrate LLMs and AI search services while ensuring trustworthy, research-backed results.

This partnership allowed EMARKETER to:

• Deliver context-driven, trustworthy insights based on their expert research
• Eliminate the complexity of managing API integrations with LLMs
• Accelerate time to market with a scalable, AI-powered search solution

How AI Search Works

Unlike traditional search tools, AI Search is designed to cut research time from hours to minutes by delivering results in multiple formats—including bullet points, long-form reports, short summaries, tables, and even email drafts.

Users can type natural language queries to find relevant insights and dive deeper into related charts, forecasts, and suggested questions for a more comprehensive understanding.

 Key Features of AI Search

• Explore Market Opportunities – Identify new strategic channels and growth opportunities.
• Optimize Ad Spend – Quickly compare advertising platforms to maximize ROI.
• Benchmark Industry Data – Extract only the most relevant industry insights.
• Craft Impactful Pitches – Connect key data points into compelling presentations and reports.
• Actionable Results – Customize search outputs based on your workflow needs.

AI Search in Action

Powered by Pureinsights Discovery and EMARKETER’s proprietary research, AI Search enables professionals to get fast, data-backed insights to support decision-making. Some real-world use cases include:

• “What proof points can you surface about the importance of grocery omnichannel to CPG brand marketers?”
• “Draft me an email using statistics in the beauty & personal care industry that highlight growth opportunities for brands targeting Gen Z.”
• “How does time spent on TikTok compare to time spent on Instagram?”

Because AI Search integrates seamlessly with EMARKETER’s proprietary data, users get precise, trustworthy answers—not generic AI-generated text. Below are some screenshots of what users can expect with the new feature.