Driving Smarter Search and Data-Driven Decisions at Motion

“Discovery Search Analytics has become our source of truth for search performance. It gives us the visibility and confidence we need to continually enhance the search experience for our customers.”

Carlyle Brown, Senior Manager – Digital Merchandising, Motion

Introduction to Motion

Motion is a leading distributor of industrial parts, services, and solutions, serving customers across manufacturing, energy, transportation, and other critical sectors. With a vast product portfolio and a reputation for technical expertise, Motion plays a vital role in keeping global industries moving. As customer expectations increasingly shift toward fast, accurate, and seamless digital interactions, Motion recognized the need to modernize its online search experience.

The Need for a Smarter, Measurable Search

Before working with Pureinsights, Motion struggled with search performance that fell short of customer needs, compounded by a lack of actionable, real-time data to guide improvements.

“We wanted to modernize our search experience but needed a way to measure progress and make data-driven decisions,” explains Carlyle Brown, Senior Manager of Digital Merchandising at Motion. “Discovery Search Analytics provided exactly that — a clear, trusted view of how search was performing and where we could make meaningful improvements.”

Discovery Search Analytics: A Trusted Source of the Truth

Discovery Search Analytics is now central to Motion’s digital strategy. The application delivers deep insights into search relevance, user behavior, and performance trends — from high-level dashboards down to individual user sessions.

“Discovery Search Analytics is my go-to source for understanding our search performance,” says Brown. “It’s far more granular than other platforms like Adobe Analytics, and it’s trusted across the organization for reporting and decision-making.”

These insights enable teams to validate enhancements, identify anomalies, and even proactively support customers experiencing issues — creating a more responsive, data-driven digital operation.

Seamless Implementation and World-Class Support

Implementation was a collaborative process between Motion and Pureinsights, ensuring accurate data capture from day one.

“The onboarding process was smooth, and the Pureinsights support has been world-class,” Brown notes. “They’re proactive, responsive, and always willing to dive deep to make sure we have what we need.”

Since deployment, the system has required minimal adjustments, providing Motion with a stable, reliable platform for ongoing monitoring and optimization.

Looking Ahead

As search technology evolves, Motion is exploring the next phase of modernization, including natural language search and generative AI capabilities. Discovery Search Analytics will remain the foundation for measuring, validating, and optimizing these advancement

“The expectations of users are changing fast. With Discovery Search Analytics, we have the confidence and the data we need to stay ahead of the curve.”

Carlyle Brown, Senior Manager – Digital Merchandising, Motion