Kamran Khan
AI is disrupting Search. Embrace it.
I have had the privilege of presenting a keynote at KMWorld for over a decade. And there have always been exciting thing to talk about – from a developing market with dozens of vendors, to the emergence of open source, to the impact of the cloud. But I have never seen anything that has disrupted, invigorated, and confused the market more than what AI is doing.
So this year, I tried to use my time on the keynote stage at KMWorld 2023 to provide some pragmatic perspective, as Pureinsights has always tried to do. I think you will find the 10-minute video worth your while, including a demo of some of the AI-powered search applications we’ve built.
KMWorld 2023 Keynote Takeaways
So, will AI replace traditional search as we know it?
If there is a key takeaway from my keynote – reflected in the many panels and presentations at KMWorld, I think the answer is NO. AI will not replace traditional search, at least not yet. But a practical approach to implementing AI and search would include the following:
- Generative AI and Large Language Models (LLMs) can enhance search tremendously
- Don’t chuck your old system. Take a hybrid approach.
- Walk before you run.
- Optimize your existing traditional search system
- Use vector search and “open” LLMs like BERT to explore injecting AI into search
- Use Gen AI / LLMs to interrogate and answer YOUR content only, using an architecture called Retrieval Augmented Generation (RAG); and yes, that’s a horrible acronym.
This is how you can embrace the disruption AI is causing in search, and deliver a phenomenal new experience for your users. But pragmatically, and cost-effectively.
I hope you enjoy my keynote, and if you have any questions, please CONTACT US at Pureinsights and let’s talk about how we can help you on your journey to AI-Powered search. You might also want to check out the resources below, including our new E-Book.
Cheers,
Kam