Google’s Search Generative Experience is the company’s foray into generative AI and internet search. It is an experimental feature that uses generative AI to enhance your search results. It aims to help you quickly grasp complex topics and find relevant information within existing web pages. Currently in testing, SGE offers summaries, key points, and related questions directly on the search results page, alongside traditional links. It focuses on factual topics and avoids sensitive categories like finance or health to ensure information quality. While still limited (English-only, US-based), SGE suggests a future where AI helps you navigate information more efficiently.

While we find it exciting to see a new search experience that integrates AI, we still think there are some challenges that will also affect how you implement search for your website or application.  These include the difficulty in determining user intent (especially for short queries), the slow response times (by Internet search standards), and the challenge of where and when to use generative AI versus the still very useful keyword search results.

Note: in the video mention Google Bard, their answer to ChatGPT.  Immediately after we posted the video, Google announced that Bard is now Gemini, Google’s most powerful current Gen AI tool.  The arms race continues!

If you have any questions about implementing AI-powered search for your website or application, please CONTACT US for a chat or to schedule a free consultation.

Additional Resources for Google SGE and AI-Powered Search

• Official PDF “An Overview of Google SGE”
• Learn more and sign up for Google SGE
• Can Bing AI Search Take Down Google? – Pureinsights
• What is Retrieval Augmented Generation (RAG)? – Pureinsights
• What are Large Language Models? Search and AI Perspectives – Pureinsights
• 5 Challenges Implementing Retrieval Augmented Generation (RAG) – Pureinsights